Marketing ROI is one of those terms that gets thrown around constantly—but genuinely understood by far fewer people than you'd think. Across Australian businesses of every size, there's real pressure to justify marketing spend with numbers. The problem is that many businesses are measuring the wrong things and drawing the...
National SEO & Search Trends for Insurance Brokers — Q3 2025
In Q3 2025, Australian insurance brokers continue to operate in one of the most competitive digital markets in the country. Organic search remains vital: more than 70% of prospective clients still begin their insurance journey with a Google search. What’s more, the majority of insurance-related queries are non-branded—more than half...
Do we really see 4,000 ads a day?
If you’ve heard that people are exposed to 4,000 ads a day, you’re not alone. It’s a striking claim that’s been repeated for years—but it’s also misleading. The truth is more nuanced, with research showing figures ranging anywhere from 76 ads per day in older studies to several thousand in...
GEO Is the New SEO: How Generative Engine Optimisation Is Redefining Digital Content
Search is evolving at lightning speed. With the rise of generative AI tools like Google’s Search Generative Experience (SGE), Microsoft Copilot, and ChatGPT browsing plugins, the traditional rules of Search Engine Optimisation (SEO) are no longer enough. Welcome to the world of Generative Engine Optimisation (GEO) — where the goal...
Brand Forecasting: How to Future-Proof Your Business in a Rapidly Changing Market
In today’s fast-moving landscape, brands that stay still get left behind. That’s why forward-thinking businesses are turning to brand forecasting — a strategic approach to predicting how your brand needs to evolve to stay relevant, resonant, and ready for the future. What Is Brand Forecasting? Brand forecasting is the...
Marketing and Insurance Broking
Introduction to the Insurance Broking Sector The insurance broking sector stands as a crucial intermediary, bridging the gap between individuals, businesses, and insurance companies. Insurance brokers specialise in understanding the intricacies of insurance policies, advising clients on risk management, and assisting in the selection of the best coverage options tailored...
Why use a Marketing Agency for your business marketing?
Marketing is crucial for any business, as it helps to promote products and services, reach new customers, and ultimately increase sales. However, creating and executing a successful marketing strategy can be complex and time-consuming, especially for small businesses with limited resources. That's why using a marketing agency can be beneficial....
Which is Better: Digital or Print Advertising?
It can be easy to assume that print ads are no longer useful or relevant in our digital age. However, that’s not necessarily the case. Both have their place in the marketing mix. Let's compare the benefits of both types of advertising, and which might be best for you. Print...
The Many Benefits of Video Marketing
While many people enjoy reading articles and blogs to gather information, there are those that prefer to watch videos instead. And of course many people like to do either, or both, depending on the occasion! So if you are only generating written content for your business marketing, it might be...
How to Achieve Brand Consistency Across Touchpoints
People tend to prefer dealing with brands they are familiar with, that they feel they can trust. This explains why brand consistency is so crucial in business. Here are some of the benefits of brand consistency, and how to develop it. The benefits of creating brand consistency and trust Brand...