Introduction to the Insurance Broking Sector The insurance broking sector stands as a crucial intermediary, bridging the gap between individuals, businesses, and insurance companies. Insurance brokers specialise in understanding the intricacies of insurance policies, advising clients on risk management, and assisting in the selection of the best coverage options tailored...
Why use a Marketing Agency for your business marketing?
Marketing is crucial for any business, as it helps to promote products and services, reach new customers, and ultimately increase sales. However, creating and executing a successful marketing strategy can be complex and time-consuming, especially for small businesses with limited resources. That's why using a marketing agency can be beneficial....
Which is Better: Digital or Print Advertising?
It can be easy to assume that print ads are no longer useful or relevant in our digital age. However, that’s not necessarily the case. Both have their place in the marketing mix. Let's compare the benefits of both types of advertising, and which might be best for you. Print...
The Many Benefits of Video Marketing
While many people enjoy reading articles and blogs to gather information, there are those that prefer to watch videos instead. And of course many people like to do either, or both, depending on the occasion! So if you are only generating written content for your business marketing, it might be...
How to Achieve Brand Consistency Across Touchpoints
People tend to prefer dealing with brands they are familiar with, that they feel they can trust. This explains why brand consistency is so crucial in business. Here are some of the benefits of brand consistency, and how to develop it. The benefits of creating brand consistency and trust Brand...
4 Regular Health Tests You Should Give Your Website
Keeping an eye on the health of your website enables you to nip any performance issues in the bud before they potentially lose you money. You might be surprised at the things that can go wrong with your site! This includes data loss due to corrupted data or cyberattacks,...
Ways to Catch and Keep Customers Through Digital Marketing
Finding new customers - and keeping them - is a top priority for businesses, especially during the disruption of the pandemic. Digital marketing has had a huge impact on customer acquisition and retention, and this doesn't look set to change any time soon. Here are some digital marketing strategies to...
Website Check-Up: Does Your Site Need a Refresh?
A great website is a must-have in business, but it's not a 'set and forget' situation! If you haven't updated your website for a while, there are a few tell-tale signs that a refresh might be in order. It isn’t ranking as well as it used to with search engines.It’s...
What Can Famous Companies Tell You About Rebranding?
Do you need to update your logo to keep up with the latest design trends, or overhaul your entire brand to appeal to a changing audience? Rebranding can give your business a chance to reset, refresh, modernise and improve. There are a number of large companies that have done this...
A LinkedIn Profile Checklist: What to Do and What Not to Do?
As a professional social networking platform, LinkedIn offers a great opportunity to showcase your skills, network with others and build a personal brand. However, just because it’s professional, doesn’t mean it has to be boring. Here’s how you can make your LinkedIn profile stand out a bit more. Include quality...