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Marketing and Insurance Broking

Introduction to the Insurance Broking Sector The insurance broking sector stands as a crucial intermediary, bridging the gap between individuals, businesses, and insurance companies. Insurance brokers specialise in understanding the intricacies of insurance policies, advising clients on risk management, and assisting in the selection of the best coverage options tailored...

Embracing the Future: The Impact of AI on Marketing Strategies

In the dynamic world of digital marketing, Artificial Intelligence (AI) is a pivotal force reshaping marketing strategies. This article delves into how AI contributes to more effective marketing, highlighting its role in the present and future of the industry. AI in Marketing: Transforming Strategies AI's integration in marketing brings efficiency...

How to Choose the Right Keywords for Your Website?

When you are creating a website, it is important to choose the right keywords. These are the words and phrases that people are likely to use when they are searching for information on the internet. Choosing the right keywords can help you to attract more visitors to your website and...

Why use a Marketing Agency for your business marketing?

Marketing is crucial for any business, as it helps to promote products and services, reach new customers, and ultimately increase sales. However, creating and executing a successful marketing strategy can be complex and time-consuming, especially for small businesses with limited resources. That's why using a marketing agency can be beneficial....

Which is Better: Digital or Print Advertising?

It can be easy to assume that print ads are no longer useful or relevant in our digital age. However, that’s not necessarily the case. Both have their place in the marketing mix. Let's compare the benefits of both types of advertising, and which might be best for you. Print...

The Many Benefits of Video Marketing

While many people enjoy reading articles and blogs to gather information, there are those that prefer to watch videos instead. And of course many people like to do either, or both, depending on the occasion! So if you are only generating written content for your business marketing, it might be...

How to Achieve Brand Consistency Across Touchpoints

People tend to prefer dealing with brands they are familiar with, that they feel they can trust. This explains why brand consistency is so crucial in business. Here are some of the benefits of brand consistency, and how to develop it. The benefits of creating brand consistency and trust Brand...

4 Regular Health Tests You Should Give Your Website

Keeping an eye on the health of your website enables you to nip any performance issues in the bud before they potentially lose you money.   You might be surprised at the things that can go wrong with your site! This includes data loss due to corrupted data or cyberattacks,...

7 Reasons to Use Videos to Enhance Your Company’s Image

In the modern digital landscape, corporate video may be more important than ever to use in your marketing strategy. Here are some of the top reasons why: Corporate videos can add legitimacy to your site and give it a more modern look and feel.Video is popular on social platforms, and...

Ways to Catch and Keep Customers Through Digital Marketing

Finding new customers - and keeping them - is a top priority for businesses, especially during the disruption of the pandemic. Digital marketing has had a huge impact on customer acquisition and retention, and this doesn't look set to change any time soon. Here are some digital marketing strategies to...