Blog

How Social Media Marketing Can Boost Your Business

Social media marketing involves sharing and creating content and advertising on social platforms to reach target audiences. Through social media platforms such as Facebook, YouTube and LinkedIn, you can: Improve your business’s online visibility and presence.Build business networks and communities.Interact directly with existing and potential customers.Share or create content that...

Why You Should Consider Hiring a Marketing Agency?

Which would you choose – doing your own business marketing, or hiring a professional agency to manage it for you? While there’s no one answer that works for every business, there are advantages to getting some professional help. Marketing involves a lot of different tasks including website development, ongoing content...

The Importance of Using Video to Market Your Business

Video is one of the best ways to reach audiences online. Many people would prefer to watch a video on a topic than read lots of words on a page! A professional well-made video can help you attract more attention to your brand, gain new customers, increase conversions and generally...

Do You Know the Difference Between Push and Pull Marketing?

Have you heard the terms ‘push’ and ‘pull’ marketing but you’re not sure what they mean? If so, here’s a brief explanation. Pull marketing As the name implies this strategy ‘pulls’ people in. An example of pull marketing is where someone uses Google search to find a pair of a...

Website Design: Should You Hire a Professional or DIY?

When it comes to building your own website or hiring a designer to do it for you, there’s no single correct answer. There are situations where either choice could be the right one. For example, you might do your own design if: You are just starting a new business and...

Why a 12-Month Marketing Plan is Important for Business Growth?

A marketing plan helps to keep your business on top of the needs and desires of your target market and improve profitability. Operating without a plan is a bit like driving without a destination in mind, or a map! But a 12-month marketing plan enables you to set marketing goals...

Marketing Tips for Insurance Brokers in the Digital Age

Digital marketing is all the go these days, and insurance brokers, just like all professionals, need to know how to make the most of it. Here are some tips for getting started. Optimising organic online marketing There are plenty of options for free digital marketing. If you can get these...

9 Steps for Marketing Your Education Business

“Build it and they will come” is not going to cut it when you’re attempting to gain new enrolments for your educational facility! Marketing your education centre needs to employ the same tools and techniques used by any other business. Here are some ideas to get you started. 1. Define...

A LinkedIn Profile Checklist: What to Do and What Not to Do?

As a professional social networking platform, LinkedIn offers a great opportunity to showcase your skills, network with others and build a personal brand. However, just because it’s professional, doesn’t mean it has to be boring. Here’s how you can make your LinkedIn profile stand out a bit more. Include quality...

Digital Marketing Trends for 2021: A Future Snapshot

Business owners should keep up with the latest digital marketing trends to remain relevant, and avoid losing online visibility. Here’s a snapshot of some of the predicted trends for 2021. 1. Voice search People are becoming more confident with online voice search. Optimising your website for voice search could be...