7 Reasons to Use Videos to Enhance Your Company’s Image


In the modern digital landscape, corporate video may be more important than ever to use in your marketing strategy.

Here are some of the top reasons why:

  1. Corporate videos can add legitimacy to your site and give it a more modern look and feel.
  2. Video is popular on social platforms, and may be especially effective when combined with organic or ad targeting.
  3. You can use video to outline your key selling points and unique selling proposition effectively.
  4. People often prefer watching a video to reading copious volumes of text.
  5. Visual mediums such as video may be better for understanding and retaining information than written sources.
  6. Use of videos may improve your rankings with search engines.
  7. Videos provide your audiences with access to the human face, voice and personality behind your brand – and at far less cost than if you were to do a television ad!

The technology for creating and monitoring video reach is readily available, and is often used by even the smallest businesses!

In what ways might using video enhance your brand?